Crafting Brand Identity: Integrating Visual and Verbal Branding for Maximum Impact
“Brand positioning is visual and verbal”, roughly translated: brand positioning is a combination of visual and semantic aspects. “Visual Branding”…
Distinguish between Brand, Branding and Brand Marketing
Have you ever heard the terms “brand,” “branding,” and “brand marketing,” but not sure what the difference is…
Features vs Benefits: Distinguishing Features and Benefits in Marketing
Have you ever wondered why a product has strong features but cannot convince customers? The reason may come from…
WHAT IS TRADE MARKETING? 6 THINGS YOU NEED TO KNOW ABOUT TRADE MARKETING
Marketing strategies are always considered a sharp weapon for businesses in the market. One of them cannot help but…
Distinguishing Between Brand Equity and Brand Value
In the field of marketing and branding, two important concepts used to measure the value of a brand…
Discover Disparities Among Three Moment-Based Marketing Concepts
Have you ever asked yourself the question: When shopping, with so many different brands in the supermarket, amidst…
Crafting Brand Identity: Integrating Visual and Verbal Branding for Maximum Impact
“Brand positioning is visual and verbal”, roughly translated: brand positioning is a combination of visual and semantic aspects. “Visual Branding”…
3 Important Customer Groups that Brands Need to “Attack with All Their Might” by the End of 2024
2023 is a year of explosion in the number of large users of both E-commerce and Retail markets…
Anticipated Email Marketing Trends of 2024: Emphasizing the Crafting of Exceptional Customer Experiences
The global email marketing market was valued at $7.5 billion in 2020 and is expected to grow to…
